Japan’s Fuji Electric to Sell Fuel Cells in Europe
TOKYO (AsiaPulse via COMTEX) — Japan’s Fuji Electric Co. (TSE:6504) has acquired the international credentials for selling industrial fuel cells in Europe and plans to begin marketing the devices abroad.
The company has already received a 100 million yen (US$1.29 million) order from German automaker Daimler AG for a 100kw fuel cell to be delivered to a Hamburg dealership this summer. The order was obtained with a partnering German fuel cell system vendor.
Industrial fuel cells are used to generate electricity in factories and office buildings. Fuji Electric is the sole producer of these devices in Japan, primarily making models that crank out less than 100kw. It currently ships around 10 a year to domestic plants and schools, but has no experience selling them overseas.
Demand for fuel cells is high in Europe because of their low environmental impact. European firms are working to reduce carbon dioxide emissions, but there are few fuel cell manufacturers there.
Fuji Electric is targeting fuel cell sales of 1 billion yen in Europe in two years. For now, it will assemble the products in Japan, but it aims to increase foreign parts procurement and eventually begin making them abroad.








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