“Hydrogen fuel cell Germany” initiative launches hydrogen offensive with celebrity support
“Hydrogen fuel cell Germany” initiative launches hydrogen offensive with celebrity support
author Added by FuelCellsWorks, January 29, 2016

The “Hydrogen fuel cell Germany” initiative is an alliance of thirteen partners from the political, industrial and scientific spheres. Together with celebrity ambassador Hannes Jaenicke, actor, author and environmental activist, the initiative campaigns for the economic success of the energy changeover. The initiative is convinced that the comprehensive introduction of environmentally-friendly hydrogen and fuel cell technologies can make a significant contribution to achieving this - from hydrogen-operated cars, the building of hydrogen refuelling stations, to the establishing of fuel cell systems for electricity and heat supply for buildings. Hydrogen is largely emission-free and can efficiently link all three energy sectors at the same time.

At a meeting in the Federal Ministry of Transport and Digital Infrastructure in Berlin on 25.01.2016, Norbert Barthle, Parliamentary State Secretary at the Ministry, welcomed the partners of the initiative and signalled the start of a nationwide advertising campaign with Hannes Jaenicke. Because of his long-standing commitment to the environment and climate protection, Hannes Jaenicke makes for an ideal ambassador. The campaign slogan “Energy forever” refers to sustainability as well as the great market potential of these innovative environmental technologies.

Hannes Jaenicke,
Initiative Ambassador, actor, author and environmental activist: 
“Whether for the home or the motorway: hydrogen and fuel cells constitute a quantum leap in environmental and climate protection. In the energy and automotive sectors in particular, we must switch to innovative, clean solutions as quickly as possible. We know this at least since the World Climate Conference in Paris in 2015. Hydrogen and fuel cells bring us a good deal closer to the Paris climate goals.”
Particular emphasis was laid on electromobility with fuel cells. The technology offers long electric ranges with short refuelling times, thus offering huge potential for global objectives of emission-free driving. Several automotive manufacturers were able to present market-ready hydrogen cars over the last few years. The necessary, comprehensive hydrogen infrastructure is currently being established. In Germany alone, around 400 hydrogen refuelling stations will be built by 2023.

Alexander Dobrindt,
Federal Minister for Transport and Digital Infrastructure: 
“Electromobility has to inspire emotion and stir passions to be the drive system of the future. Electric vehicles with hydrogen-fuel cells offer the best prerequisites in this regard.”

Prof. Dr. Thomas Weber,
Member of the Board of Management at Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development:
“The car of the future has no emissions. We are convinced that fuel cell cars and battery-electric vehicles will play a central role here. Through joint commitment of industry, politics and society we will be able to get customers excited about this technology.”

Over the coming weeks the main theme of the campaign will be prominently displayed at the Berlin-Tegel, Stuttgart, Munich, Düsseldorf and Frankfurt airports. Equally extensive online media impact as well as social media will be part of the campaign.

Thirteen partners from politics, business and science have joined together in 2015 for the “Hydrogen fuel cell Germany” initiative. Their common goal: to immediately launch hydrogen and fuel cell technology in Germany, to pave the way for sustainable mobility and highly-efficient energy supply. The partners are: Linde AG, National Organisation Hydrogen and Fuel Cell Technology (NOW), Air Liquide, Daimler AG, OMV Deutschland GmbH, TOYOTA MOTOR EUROPE NV/SA, VDMA Arbeitsgemeinschaft Brennstoffzellen (German Engineering Federation), BMW AG, Clean Energy Partnership (CEP), AREVA H2Gen GmbH, AUDI AG, Shell Deutschland Oil GmbH, Deutscher Wasserstoff- und Brennstoffzellen-Verband e.V. (DWV – German Hydrogen and Fuel Cell Association).