Plug Power Debuts “Infinite Drive” Company Re-branding
Plug Power Debuts “Infinite Drive” Company Re-branding
author Added by FuelCellsWorks, April 01, 2016

Company Positions Itself for Future Opportunities as it Promises to Help Customers to "Power Their Possibilities"; Brand Emulates Innovation, Record Growth and Market Expansion

LATHAM, N.Y.-- Plug Power Inc. (NASDAQ:PLUG), a leader in providing clean, reliable energy solutions, today announced the debut of its new branding. The brand promise revolves around "Infinite Drive" which defines the energy and commitment the company is bringing to innovating and leading sustainable, efficient hydrogen solutions in a variety of industries across the globe.

Hydrogen solutions have the possibility to truly change the way the world moves, and Plug Power's commitment to empower its customers' possibilities is based on its drive to listen, seek solutions and respond quickly and efficiently to customer needs. To Plug Power, the customer experience should be as impactful as its products.

The company has evolved as the undisputed leader providing turnkey hydrogen fuel cell solutions to customers in the material handling industry. Today, it has more than 10,000 fuel cells in operation, accumulating more than 110 million hours of runtime with US customers like Walmart, Uline, and BMW and internationally with customers including Colruyt and Prelodis. Plug Power's solutions are squarely focused on productivity and provide customers with a true turnkey offering that predicts system use and prevents downtime, taking the worry out of their day-to-day activities.

The company's existing brand was put into place over a decade ago, before the company had a commercial presence in the market. Now it is the undeniable leader in the industry with a complete worldwide hydrogen and fuel cell solution: GenDrive and GenSure (formerly ReliOn) fuel cells, GenFuel hydrogen molecule and fueling infrastructure and GenCare aftermarket service. At the heart of everything Plug Power has accomplished is the infinite drive to create the future of the hydrogen fuel cell industry and build an enduring business that will change the way the world moves. This is the same drive that has allowed Plug Power to attack the market, innovate the business, and rise to the top.

The new branding effort includes a new logo, color scheme, website and the rebranding of its GenSure stationary fuel cell products all to communicate its leadership, ingenuity and long-term vision. "Plug Power was ready for a refined appearance that transforms our image from a R&D-brand to a commercial brand," said Andy Marsh, CEO of Plug Power. "The Plug Power story is an impressive display of innovation, drive and accomplishment. We're excited that our new brand emulates exactly that."

"What has made Plug Power a success is our promise to customers that we will help them make one of their most crucial business operations more efficient, more reliable, and more economical," continued Marsh. "We're driving sustainability and innovation within the industry with solutions that make a significant impact to the bottom line. And, we will be the company that figures out what's next for hydrogen fuel cell technology, always supporting customer's dreams of a greener, more efficient operation."

In the future, Plug Power plans to continue its growth by expanding geographically and by leveraging its proven products and technologies into new markets. Plug Power is potentially expanding into new markets such as airport GSE, commercial range extenders and powering electric drive trains.  Plug Power's new branding reflects its focus and ability to drive valuable commercial innovations that will enable its customers "power their possibilities."