Star Scientific Named a Finalist for 2022 SXSW Innovation Awards for for Unique HERO® Hydrogen Technology

By January 21, 2022 4   min read  (636 words)

January 21, 2022 |

Fuel Cells Works, Star Scientific Named a Finalist for 2022 SXSW Innovation Awards for for Unique HERO® Hydrogen Technology

Star Scientific recognised for unique HERO® technology in the New Economy category

Central Coast-based hydrogen company, Star Scientific Limited, was selected as a finalist for the 24th annual SXSW Innovation Awards, taking place at the Austin Convention Center during the South by Southwest® (SXSW®) Conference and Festivals (March 11-20, 2022).

Star Scientific is a finalist under the New Economy category for its innovative Hydrogen Energy Release Optimiser, or HERO®.  The SXSW Innovation Awards recognise and celebrate the most exciting tech developments in the connected world. The New Economy category recognises those redefining the exchange of goods and services, from the sharing economy, to virtual currency, to micro-finance, to mobile-device-payment systems, and beyond.

Of hundreds of applications submitted, Star Scientific was one of 65 finalists selected across 13 categories by a panel of judges composed of industry peers and experts. Each entry was graded on four criteria: creativity, form, function and overall experience. The Finalist Showcase provides an in-person experience for the judges to complete their second round of voting to determine the winner of all 13 categories. Categories include: AI & Machine Learning, Culture & Social Impact, Health, Med, & BioTech, Innovation in Connecting People, Music & Audio Innovation, New Economy, Robotics & Hardware, Smart Cities, Transportation, & Delivery, Speculative Design, Student Innovation, Visual Media Experience, Wearable Tech, and VR, AR & MR.

The winners in each of the 13 categories, plus additional honors will be awarded at the 24th annual SXSW Innovation Awards on Monday, March 14, 2022.

Andrew Horvath, Global Group Chairman, Star Scientific Limited said this a reward for all the effort the staff has put into producing the ground-breaking innovation that is the Hydrogen Energy Release Optimiser or HERO®.

“This is an exciting time to be pioneering hydrogen technology and I am very proud of the Star Scientific team. We are seeing a shift toward hydrogen as the energy choice of the future and we are very excited by the opportunities that HERO® will bring,” said Mr Horvath.

“HERO® is the missing link in the hydrogen supply chain, turning green hydrogen into continuous industrial heat without combustion.

“Thanks to the Internet of Things and 5G, the digital economy demands a huge amount of energy.  The world is yet to grasp the reality that data centres are the “new steel”.  Data centres are looking to get off the grid, but solar, wind and batteries won’t serve their needs alone – which is why they are so interested in green hydrogen.

“Our HERO® hydrogen technology will close the gap in carbon-free 24/7 intensive energy needs for the digital economy,” concluded Mr Horvath.

“SXSW is thrilled to honor this year’s most innovative projects and give each finalist the opportunity to showcase their inventions to all SXSW attendees through interactive demos at the Finalist Showcase,” said Hugh Forrest, Chief Programming Officer.

For more information about the SXSW Innovation Awards and to view the complete list of 2022 finalists, visit

About Star Scientific

Star Scientific is a leading hydrogen research and development company based in Australia, with a global reach and scope. The company develops technologies to help businesses and governments transition to a new energy economy. Our unique breakthrough is the Hydrogen Energy Release Optimiser, also known as HERO®. It produces unlimited, affordable, safe and reliable heat and energy – with zero emissions.

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2022 will take place March 11-20, 2022. For more information, please visit To register for the event, please visit


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