Hydrogen 2020: Engaging with Innovation

By July 21, 2020 6   min read  (1329 words)

July 21, 2020 |

Hydrogen Cleantech Group

Green industries are about to be flooded with billions in investments from governments eager to rebound from COVID-19 and fight climate change. This month, Europe unveiled its hydrogen strategy including: 

  • Plans increase production capacity six-fold by 2024 
  • Installing 40 gigawatt of electrolyzers by 2030, up from 250 megawatt of global capacity today 

With over 70% share of global GDP linked to hydrogen country roadmaps, hydrogen has made a triumphant return to the frontlines as a critical energy vectorWhat’s the big deal? Hydrogen can account for 24% of global final energy demand and 5.4 million jobs by 2050, playing a sectoral integration role to support the decarbonization in industry, transport, power generation and buildings. 

 It’s not just governments who are looking at hydrogen to reach 2050 climate goals, corporates are also repositioning to play a role to maintain relevant in a fossil fuel free future. As a result, incumbents are engaging innovators and are actively participating. 

In this insight, just ahead of our third edition of the Cleantech Interactive, Hydrogen Innovation and Global Decarbonization on July 21-22ndwe look how corporates are engaging with hydrogen innovators.  

Why do corporates care? 

Gas Corporates:

Using existing natural gas infrastructure (and potentially carbon capture) offers an opportunity to avoid stranded gas assets, allows players to utilize existing pipeline infrastructure and generation network to maintain relevance in a world which otherwise is looking towards electrification.  In May, five leading gas players (Cadent, National Grid, NGN, SGN and Wales & West Utilities) proposed a $1.1 billion plan to unlock for 5 year plan for UK hydrogen/biomethane gas network.

Oil Companies:

Big oil has
 collectively pledged billions towards sustainable hydrogen production. Like the gas corporatesgrey/blue hydrogen (natural gas/CCUS) is seen as great intermediary rather than going full on renewableavoiding the potential for stranded fossil fuel assetsHowever, as players like Shell look to become large electricity companies they are heavily pursuing a future using renewables for green hydrogen productionRepsol plans to develop a facility that will use carbon dioxide and green hydrogen to generate net-zero emission fuels for use in the transportation sector and Shells NortH2 project in the North Sea area will see 3-4 gigawatts of wind energy for hydrogen production before 2030, for 750 MW electrolyzer capacity

Industrial Players (steel, cement):

Industrial players such as
 Paul Wurth and ArcelorMittal have all stated that the molecule has a key role within their long term-decarbonization strategies, using hydrogen-based furnaces, turbines for electrolysis for high temperature heat applications, or for industrial feedstock. Due to long life cycles of industrial heat, process and power assets, decisions on whether to commit to hydrogen are being made today. Steel EPC Paul Wurth is actively working with innovator Sunfire on a large-scale, high-temperature electrolyzer project, MULTIPLHY.


Industrial gas companies, automotive players, electric utilities and material/component suppliers all have existing roles in hydrogen, but will look also look to adapt to some of the new opportunities created in the sustainable hydrogen market 

Sources of Innovation:

new value chain is emerging from players who are looking to cater towards a distributed, sustainable future, addressing key market bottlenecks. Here is a summary of the landscape which corporates have been engaging with: 

Key opportunities to engage with innovation 


Sustainable hydrogen production remains uneconomical to its carbon-based counterpart with common methods such as PEM costing between $4-$6 per kWh. Innovation exists for reducing component capital costs, increasing the efficiency of the production processes, and increasing performance of materials. Innovators such as H2ProOssus Biorenewable and Planetary Hydrogen are in pursuit of novel ways to drive down the cost of production.  


Storing hydrogen is a costly and cumbersome process. Typically stored in compression tanks as gascosts are largely dictated by raw materials, and other key components for compression, purification and separationOpportunities for innovation exist for players such as H2 Energy NowH2GO Power and GRZ who are looking at better ways to improve the economics based on volumetric density, while prioritizing safety. 

Process and Infrastructure:

Corrosion, leakage, performance and monitoring accuracy are a handful of the issues the existing value chain has today. Innovators are largely taking on each issue individually. Divigas, founded last year, developed a hydrogen separation membrane which removes sulphites & contaminants, increases heat resistance and lifecycle. For distributed hydrogen users such as the trucking sector, refuelling remains costly and economies of scale are also essential.  


Once the cost and efficiencies upstream are addressed, there are a wealth of opportunities for innovative hydrogen usageThe figure below highlights which applications sustainable hydrogen could be a supportive roleincluding both new and existing applications, which are currently responsible for 60of the world’s energy and process-related emissions.  

Key opportunities to engage with innovation in hydrogen usage focus on increasing utilization of assets through aggregation of demand and synchronisation of deployment and increase investment into supply assets.  This will allow demand for new hydrogen applications to grow. Key players working on hydrogen applications who will be joining us at the Cleantech Interactive include SteamologyNorsk e-FuelSylfenand Hydra Energy. 

How have corporates been engaging?

Corporates have been using several innovation approaches in order to engage with the emerging hydrogen market.

Corporate Accelerators and Incubators:

Players such as Shell and Toyota are engaging with accelerators to run corporate accelerator programs. The H2 Refuel Accelerator program for example is partnership between Fraunhofer TechBridge, Greentown Labs and the Urban Future Lab focused on hydrogen on behalf of the two corporates, incubating seven start-ups last year.

Standard Venture (VC) and Corporate Venture Capital (CVC):

A handful of hydrogen specific funds are currently allocating capital to early stage start-ups, accelerating technology development with the goal of incorporating IP into the corporate group activities, or via a funds corporates LPs . 

  • VC: Examples include the recently announced UK-based $315 million fund, HydrogenOne Capital, due to be launched by the end of 2020, which will be manged by industry executives from Shell and Exxon Mobil.  
  • CVC: Hyundai launched a $100 million Hydrogen Energy Fund at the end of 2018, and has since invested into hydrogen companies, GRZ Technologies, H2Pro and Impact Coatings 

Venture activity in hydrogen has surged in the last couple years, totalling $460 million in 2019. In addition, as governments and large energy and industrial companies announce plans to invest in hydrogen, shares of hydrogen-focused companies such as Bloom Energy and Ceres Power have jumped.  

Strategic Partnerships:

Looking to share the capital expense burden of building up hydrogen infrastructure, players are clustering and forming consortiumsFrom 2000 through 2019, 253 MW of green hydrogen projects have been deployed. As of March 2020, that pipeline has increased to 8.2 gigawatts, or 31 times the cumulative installed capacity today. Major corporate strategic partners include 

  1. Saudi Arabia: Players Air Products, ACWA Power, Neom, Thyssenkrupplan to build 4GW green hydrogen plant, to run 20,000 hydrogen buses and to export as ammonia by 2025,  
  2. Australia, Asian Renewable Energy Hub: With players Vestas, CWP Renewables, Intercontinental Energy, Macquarie 15GW of renewables are being planned, 12 GW dedicated to green hydrogen for domestic use and for export to Asia. 
  3. Norway, Norsk e-Fuel: Climeworks, Paul Wurth and Valinor, are looking to be e Europe’s first commercial plant for hydrogen-based renewable aviation fuel

Merger & Acquisitions:

Players who already have experience in the hydrogen value have been using acquisition as a way to build up expertise in the emerging green hydrogen market. Plug Plug, a global fuel cell manufacturer hopes to be reposition as a vertically integrated green hydrogen player, closing two acquisitions in June with PEM Manufacturer Giner and infrastructure player United Hydrogen Group. 


Interested to learn more?
 Join Cleantech Group on 21-22 July at Cleantech Interactive to meet executives from across the hydrogen value chain,– and the investors and corporates backing them. 

Louis Brasington

About Louis Brasington

An Energy & Power Analyst, Louis provides insights into the changing roles of energy companies and consumers and the uptake of new energy technologies and business models.

Read the most up to date Fuel Cell and Hydrogen Industry news at FuelCellsWorks


Author FuelCellsWorks

More posts by FuelCellsWorks
error: Alert: Content is protected !!