CCHBC, The Coca-Cola Company’s bottling company in Italy, announced today that it has formed a consortium that includes its hauliers Italtrans, Number1, Casilli Enterprise and Favaro Servizi, along with London-based energy transition adviser Ikigai Capital (IKIGAI) and green energy development company NVA, to reduce road transportation’s carbon emissions to zero by 2040.
A net-zero transportation procurement, investment, and implementation strategy for vehicles, fuels, and related infrastructure is the ultimate goal, but the first phase of the project involves understanding CCHBC’s transportation dynamics and developing net-zero alternatives, including the upstream and downstream infrastructure ecosystems required for decarbonizing such a complex area.
In the coming phases, Ikigai will collaborate with NVA to deliver a pilot project that will include the establishment of multi-fuel hubs for the supply of green fuels (such as electricity, biomethane, and hydrogen) as well as the establishment of an ecosystem for the supply of zero-emissionlow-carbon vehicles. Given the numerous hurdles of decarbonizing the road transportation industry, stakeholder participation is critical. To achieve the energy transition, all stakeholders involved (demand, supply, technology providers, funders, and government agencies) will need to work together to produce a critical mass on the demand side, suitable technological solutions, as well as financial support and incentives.
Manuel Biella, Director of Italian Supply Chain, said “We recognize the enormous challenges to achieve net-zero emissions in the road transport sector, but we also know that the change is needed now, and we want to be leading the way. That’s why Coca-Cola HBC Italia is committed to supporting this project and our haulers in their decarbonization journey and investing resources to lead the way and become an example for a sustainable logistics sector”
Roberto Castiglioni, Co-founder, and CEO of Ikigai Capital said “we don’t believe there is a silver bullet to decarbonize the transport sector; we believe we need a silver bucket, different solutions for different applications. That’s why we believe multi-fuel hubs are the answer and we are eager to export our model to Italy with such a forward-thinking client like CCHBC. It’s all about understanding the real-life challenges through data analysis, having a holistic and technology-agnostic approach, while delivering value to all of the project stakeholders”.
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