Influencers Experience Zero-Emission Future at Coachella’s “Sonic Desert” Party with DriveH2 Campaign by EIN
LOS ANGELES — A gathering of influencers, luminaries and thought leaders convened at the “Sonic Desert” party at Coachella this weekend. Attendees got a glimpse of the future of zero emission transportation thanks to the DriveH2 campaign, a public service initiative by environmental nonprofit EIN and its message of a hydrogen powered future.
Sonic Desert, a mystical oasis presented by Coca-Cola Creations took place at a private ranch estate in Thermal, California, within minutes from the Coachella festival grounds. Coca-Cola Creations featured a flavorful portfolio of their limited edition beverages under the iconic Coca-Cola trademark. Through limited-edition, sequential releases, Coca-Cola Creations showcases new products and experiences across the physical and digital worlds.
Working with EIN, Toyota (makers of the Mirai, a groundbreaking hydrogen fuel cell powered car), had two striking vehicles on display at the event alongside DriveH2 ambassadors to answer questions about the cars.
Toyota and EIN have made vehicle donations to impactful non-profit organizations such as the American Red Cross, Petersen Automotive Museum (for education programs), Social Justice Learning Institute, ThinkWatts LA, Via Care and After-School All-Stars and were in attendance at Coachella to raise awareness of the zero emission alternatives provided by fuel cell electric vehicles.
“The time for hydrogen powered transportation is now,” said Brian Goldstein, EIN’s Executive Director. “Spreading the word about viable, planet-friendly innovations and solutions to the gas and emissions crises at events such as this are critical. If we are to effectively meet emission reduction goals, governmental and private investments in H2 are critical and it was gratifying to see so many influencers here at Coachella interested in learning about and exploring solutions with us.”
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About EIN and the DriveH2 Campaign
DriveH2 is a public service initiative by Energy Independence Now (EIN), an environmental nonprofit committed to educating the world about the benefits of hydrogen fuel cell electric vehicles. The organization engages in comprehensive research, policy advocacy and public outreach to promote the widespread adoption of a diverse zero emissions portfolio.
