Hyundai Motor is considering releasing a range of bottled water inspired by its hydrogen fuel-cell vehicle Nexo in Korea, the company confirmed Monday.
The automaker is hoping to use the Nexo-branded water to market its Nexo sport-utility vehicle (SUV) as pure and eco-friendly, like water.
The unusual approach of using water to promote the car’s eco-friendly aspect is thought to be an industry first.
Hyundai will be partnering with local convenience store chain CU.
The date of the water’s debut has yet to be fixed, according to a press officer from Hyundai, rejecting claims by some media outlets that the launch could be as early as next month.
Interesting approach to highlighting the hydrogen fuel cell Nexo’s many environmental attributes. Hopefully Hyundai will come up with bottles that are environmentally friendly.