SHANGHAI, China- This week, Hyundai attended the second China International Import Expo (CIIE).
In keeping with the CIIE theme of “New Era, Shared Future,” Hyundai brought its Genesis lineup to the show which included its fuel-cell GV80 Concept, battery-electric Mint Concept and the luxurious dignity of its flagship G90 sedan in China.
“We are thrilled to stage our first Chinese appearance at CIIE, an event that embodies China’s increasingly open embrace to the world,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “We are excited to bring the GV80 Concept, the Mint Concept, and the G90 in China, which will soon be is an important market for Genesis, to share our vision of design and alternative energy.”
Genesis is using its 400 square-meter exhibition space to showcase the brand’s vision towards alternative energy. Within the exhibition space is an interactive, kinetic sculpture that describes how hydrogen fuel-cell and electricity can cleanly power a vehicle, as well as digital configurators that allow attendees to explore the exterior and interior options for the G90.
GV80 Concept – Fuel Cell SUV Concept
The GV80 Concept is the Genesis brand’s first interpretation of a luxury SUV. Powered by hydrogen fuel-cell (FCEV) technology, the GV80 Concept provides a glimpse of the bold future of Genesis design. It is a modern and refined interpretation of a capable SUV, building on the strength of architecture and the beauty of natural elements. Genesis continues to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.