- CEO Thierry Bolloré presents new global strategy for the automaker
As part of its announcement today, CEO Thierry Bollore wants to wants to reposition the British company and make it fit for the future.
- Jaguar Land Rover embarks on a sustainable path to become a zero-emissions company by 2039
- Jaguar Land Rover is gaining around £ 2.5 billion annually in electrification and development Invest in services
A fully electric version will be available for all Jaguar Land Rover model ranges by the end of the decade. Land Rover’s first all-electric model will be available in 2024. Fuel cell drives with clean hydrogen are under development in order to be prepared for future demand.
In addition, the company aims to be completely carbon-free in its products, locations and supply chain by 2039. Fuel cell drives using clean hydrogen are also part of this plan. Developments are already underway here, supported by a long-term investment program – the first fuel cell prototypes will be rolling out for testing on British roads within the next twelve months.
Thierry Bolloré, CEO Jaguar Land Rover, said: “Jaguar Land Rover is unique in the global auto industry: Here, designers of incomparable models with a deep understanding of the future luxury expectations of customers meet strong emotional brand values, a spirit of Britishness and the entire Tata Group on direct access to global players in technology and sustainability. ”
Thierry Bolloré continues: “We are now using these prerequisites to redefine our business, the two brands and the customer experience of tomorrow. The Reimagine strategy enables us like never before to emphasize and strengthen our uniqueness. Together we can create an even more sustainable and make a more positive impact on the world around us. ”