Toyota, global partner of the International Olympic Committee and the International Paralympic Committee, has begun deliveries of vehicles for the Paris 2024 Olympic and Paralympic Games, reaffirming its commitment to making these Games the innovative showcase of mobility that is both inclusive and sustainable.
This commitment consists first of all in guaranteeing that athletes, employees, volunteers, spectators and other stakeholders of these Games will all be able to travel in complete safety and with a reduced environmental impact.
This symbolic event was an opportunity for Toyota not only to highlight its collaboration with the Games, but also to unveil its visual identity designed especially for Paris 2024, which highlights its multi-technology approach in favor of carbon neutrality through colors specific for each technology present during these Games.
Toyota will provide a fleet of passenger vehicles comprising a total of more than 2,650 electrified vehicles, as well as 700 electric “last mile” mobility solutions. Among these solutions are 250 APM (Accessible People Mover) redesigned for Paris 2024 and produced in Europe.
Toyota’s visual identity for Paris 2024
During the Paris 2024 Olympic and Paralympic Games, all Toyota vehicles and mobility solutions will feature a visual identity designed especially for the occasion, highlighting the strong partnership between Toyota and the Games. This exclusive design will highlight Toyota’s multi-technology approach to carbon neutrality, with specific colors for each technology present at the Games.
Jaime Noriega, Technical Manager Styling Division, Toyota Motor Europe: “The design imagined for the Paris 2024 vehicle fleet was created from graphic elements borrowed directly from the Look of the Games (gradients, stripes, dots, etc.), itself inspired by symbols of culture and French art of living. The result is a strong visual link between the Games and all related events organized both on and off the competition grounds. We emphasized the dynamic character of the vehicles with a fluid design including shiny strips and matte emblems. Finally, we have carefully selected the colors associated with each technology, in line with our multi-technology approach. We chose blue for hydrogen fuel cell vehicles (color evoking water, the only emission during the driving phase of this type of vehicle), green for battery electric vehicles (color symbolizing nature and thus the ecological nature of this engine), and purple for self-charging hybrid and plug-in hybrid vehicles (third color of the Paris 2024 competition sites).”
A multi-technology approach reflecting a commitment to carbon neutrality
Sustainability is an important aspect of Toyota’s commitment to building a better world, as evidenced by its Toyota Environmental Challenge 2050, by which time the company has set a goal of achieve carbon neutrality globally – and 2040 in Europe.
Yoshihiro Nakata, President of Toyota Motor Europe: “The Toyota group is delighted to embark on this adventure with Paris 2024, a reflection of our commitment to innovative and sustainable mobility solutions. Our multi-technology approach focused on carbon neutrality is at the center of the Toyota fleet made available to the Olympic and Paralympic family for the Paris 2024 Games. Toyota will therefore provide a fleet of electrified passenger vehicles in line with our commitment to reducing carbon emissions.”
The KINTO car-sharing solution serving the Paris 2024 teams
In addition to the official fleet of vehicles made available to them for Paris 2024, the staff of the Games Organizing Committee have benefited from the “KINTO Share” car-sharing service since September 2023. This flexible mobility service meets their professional needs during the preparation phase for the Games, particularly for their travel to the most remote locations, which are difficult to access by public transport.
The KINTO Share fleet is synonymous with inclusiveness and accessibility. Its high usage rate and the positive feedback from the Paris 2024 teams already confirm the effectiveness of the KINTO Share service for the Games Organizing Committee.
Mobility solutions for everyone
Toyota also delivered the first copies of C+walk S to Paris 2024 employees who have disabilities, allowing them to move freely around the Pulse building. Toyota will provide a total of 700 copies for athletes, staff and spectators to support mobility for all during these Games.
Tony Estanguet, President of Paris 2024: “Our collaboration with Toyota as the Global Mobility Partner of the Paris 2024 Games allows us to promote more accessible and inclusive mobility, but also more responsible as we focus on our objective of reducing overall carbon emissions. greenhouse gases from these Games. Our employees’ use of the KINTO car-sharing service is in line with our sustainability objectives. This allows our teams to travel in a safer and more sustainable way during preparation for the Games, making Paris 2024 a benchmark in terms of mobility. In addition, the provision of inclusive “last mile” solutions to our disabled staff, including C+walk, clearly illustrates Toyota’s commitment to mobility for all. I would like to thank Toyota for sharing our ambitions and doing everything possible to make them a reality! “
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