A project by Fertiberia and Heineken Spain awarded by the Observatory of Innovation in Mass Consumption of the Institut Cerdá.
The pioneering project developed by Fertiberia and Heineken Spain to reduce emissions in the cultivation of malting barley has been awarded.
When you order a beer, think about its carbon footprint, or not… Replacing natural gas with green hydrogen is the pioneering project carried out by Fertiberia and Heineken Spain to reduce emissions in the cultivation of malting barley and make you stop thinking about what impact your beers have on friends.
The project, based on the use of the first Impact Zero low-carbon fertilisers produced by Fertiberia, has been awarded by the Observatory of Innovation in Mass Consumption of the Institut Cerdá, thanks to its 7th edition.
To obtain an Impact Zero manufacturing process, natural gas is replaced with green hydrogen as an energy source, minimizing its carbon footprint.
Agriculture 4.0
Likewise, and within the framework of this project, both companies promote the use of the most cutting-edge technologies of agriculture 4.0 (digital and agronomic, among others), since they are based on big data to achieve the most efficient application techniques.
This low-carbon beer project, which represents a breakthrough in the brewery’s Decidedly Heineken sustainability roadmap, is focused on the ambition of reducing CO2e emissions in its value chain by 30%, thus moving towards net zero by 2040.
To achieve this, aware that its production barely accounts for 9% of the total CO2e emissions of its activity, it concentrates its efforts in Spain in the areas that have the greatest impact, such as packaging or agriculture.
Innovation in FMCG
To achieve this sustainability of achieving a low-carbon beer, Fertiberia has become the ideal partner to face this challenge as it is the only company capable of producing low-carbon plant nutrition solutions on a large scale to support a project of this magnitude.
It is also the first company in its sector in the world to commit to net-zero emissions by 2035. And everything revolves around one key: achieving this goal lies in the production of fertilisers from renewable energy sources, a step that has already been taken at its industrial centre in Puertollano, which will be followed in the future by the rest of the plants in Spain (Palos de la Frontera, Avilés and Sagunto).
All this has been presented within the framework of the conference Innovation as an axis of development and competitiveness in the mass consumption chain, which has served as a framework for the presentation of the results of this new edition of the Innovation Observatory.
The project has stood out within the framework of the 7th edition of the Observatory of Innovation in Mass Consumption
100% renewable beer
The four driving forces behind this year’s event were Sustainability, Social and Territorial Cohesion, Consumer Focus and Supply Chain Efficiency, highlighting initiatives that have demonstrated in 2023 their ability to respond with innovation to the challenges of the current context and consumer demands.
We are resolutely Heineken is the brewery’s strong commitment to the social and environmental environment, with the goal of brewing beers using 100% renewable energy in production by 2025.
Among the brewery’s goals is to be net zero throughout its value chain by 2040, maintain the balance of the direct water footprint, reduce waste as much as possible and maximize the circularity of our packaging.
SOURCE: Ok Diario
Original article in Spanish:
https://okdiario.com/okgreen/hidrogeno-verde-cerveza-baja-carbono-12381629
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